It’s beginning to look a lot like Christmas
Anthon Berg, Toms Group
Anthon Berg is, through the Ren Rå Marcipan product, well-established in the Danes Christmas traditions. And in order to strengthen and expanding their seasonal position AnthonBerg wished to increase the product portfolio by introducing highly beloved classics dressed for Christmas as well as new products. Since Anthon Berg has taken ownership of the pink colour, we needed to combine this with the classic Christmas red, while giving the design a premium feeling, matching the quality and taste of the products.
Art Direction by Robert/Boisen & Like-mindet
Styling by Sidsel Rudolph
Packaging design by IDna Group
The task was to empower the Yarpivo brand by developing a new design for the range that removed the gap between the perceived and actual value and quality of the brand. Enabling Yarpivo to meet national and international competition in eyesight at shelf.
A colourful bite Toms EKSTRA, Toms Group Aiming for a big bite of the increasing mass premium segment of the…
Anthon Berg pink
In a time where chocolate has been redefined, from mass production to high quality and premiumness, how does a brand stay true to its identity and strong heritage while renewing itself? How to make a historical brand contemporary?