Capturing the CRD universe

Brand identity for artist Cathrine Raben Davidsen, CRD

Our task was to create an identity for the Danish artist Cathrine Raben Davidsen, also known under the signature CRD. The identity was to take its starting point in the universe created by Cathrine Raben Davidsen’s paintings. Therefore, the identity had to appear simple, clear and easily recognizable, and it was not to be limiting. Instead, it should contain artistic freedom and flexibility for the artist herself and the development of the various publications made in connection with Cathrine Raben Davidsen’s exhibitions.

Project details

Fluorescent spray paint is a consistent expression throughout Cathrine Raben Davidsen’s universe. Along with the CRD signature, used as a logo, the entire fluorescent colour palette makes up the backbone of the graphic identity. CRD’s fluorescent spray paints have been our primary inspiration for creating the logo.

Rolls of logo tape, logo stencils and typography with an incorporated CRD stencil cut make up the tools of this identity. These tools allow for artistic freedom and expression on everything from business cards, stationery, packaging, production of printed matter and artistic publications to the signature on the back of CRD’s works.