News & Insights

Discovering the Purpose of FDM

News

Through our identity-driven approach, we are discovering the Purpose and paving the way to the future FDM.

Related news & insights

  • Are you our next design intern?

    Are you our next design intern?

    We work with identity — both strategic and visual. And since 2004 we have delivered award-winning design solutions to both national and international clients. We are currently seeking two interns to become part of our design team. We offer a dynamic working environment with talented and passionate colleagues. Alongside our creative team, you will have […]

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  • We can’t wait to show you more …

    We can’t wait to show you more …

    New case coming up soon. We have created a new visual identity for the Human Health division at Chr. Hansen. Stay tuned for more details and full case.

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  • Morgenmøde – At skabe og styrke kulturelle brand-identiteter

    Morgenmøde – At skabe og styrke kulturelle brand-identiteter

    Konkurrencen om den kulturelle forbrugers opmærksomhed er stærkt stigende, og kulturelle institutioner er i dag i skarp konkurrence med et bredt udbud af oplevelsesorienterede attraktioner. Kun få har en trofast og loyal besøgsskare og det er ikke længere nok fx at have god kunst på væggene. Nutidens kulturforbrugere vil også have madoplevelser, shopping m.m. – […]

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  • Event – Creating and refining cultural brand identities

    Event – Creating and refining cultural brand identities

    The race for attention from cultural consumers is tough, and cultural institutions today are in fierce competition with an increasing range of experience-oriented attractions to win the public’s favour. A faithful crowd of visitors are reserved for the few, and for the many, it is no longer enough, e.g. to have quality art on the […]

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  • VELUX ready with first independent division

    VELUX ready with first independent division

    – IDna Group has created the visual identity In 2017, VELUX decided to set up its first independent division under the VELUX brand. Their ambition was to become the leading competitor in the commercial market, with a desire to grow the business line of skylight modules via acquisitions. With the acquisition of JET Group, Wasco […]

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  • New case coming up soon…

    New case coming up soon…

    We were asked to revise, renew and further develop the visual toolbox for Irma, in order for their visual identity to fully support the new Irma strategy, while respecting the strong heritage of the brand.  We can’t wait to share more soon.

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  • Testing new positions and creating a new identity system for Coop

    Testing new positions and creating a new identity system for Coop

    Our client Coop Denmark is on a journey, towards ‘One Coop’. Here at IDna Group we have been lucky enough to be a part of this journey throughout the years. We have been working closely with top management on both corporate and brand strategic projects, as well as developing visual identities and design solutions at […]

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  • Celebrating the new year

    Celebrating the new year

    Again this year, we celebrated the New Year with our New Year’s reception – And once again we put Identity on the agenda. This year the overall topic was “Identity as the only true sustainable competitive advantage”. The speakers were:Søren Steffensen, CEO – IrmaCamilla Blicher, Senior Category Director – ArlaJacob Mortensen, CEO – YouSeeAnders Nikolaisen, […]

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