Yet another glimpse of our work for the European Handball Federation (EHF). Today we would like to show you the brand-new EHF European League – formerly known as the EHF Cup (EHF’s second tier club competition).

We have created this identity as a part of the larger EHF umbrella brand system, which we have been working on over the last 12 months.

The new logo is an abstract version of the letter “E”, rotating around the sides of a pentagon. The pentagon, which derives from the shape of a handball tile, is one of the design elements that brings the overall EHF brand system together.

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