FCTR E is a Dutch E-home solution company, providing households with a cutting-edge all-electric energy system that is both independent and fossil free. E-home houses generates their own electricity, is heated in a sustainable way and is prepared for future upgrades and adaptations. Installation and maintenance are fully serviced and offered to consumers in a subscription model with monthly fees. The company currently operates in the Netherlands but has ambitions to roll out internationally throughout Europe.

In the beginning of 2020 FCTR E acquired Zon – sustainable heat solutions for apartment buildings. The two companies have now joined forces with the purpose of accelerating the required energy transition towards sustainable usage and sourcing. A new DNA and positioning have been developed by our business partner HopStep&Leap, to strengthen the identity and market presence of Zon/FCTR E. One of the decisions following the strategy work is, to develop a new visual identity.

IDna Group have been trusted with this task, and we cannot wait to dig into the world of E-homes and sustainable energy, and to do what we do best: To translate brand Dna into a visual universe.

We’re looking forward to sharing our work later this year.


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