Hobbii is the one stop shop for yarn lovers around the world. With free Scandinavian designed patterns, weekly inspiration, a 100 % satisfaction guaranty, easy delivery, great customer service and their own developed products, Hobbii are aiming for becoming “your favourite yarn shop”. And here at IDna Group, we are lucky to have been asked to help Hobbii on this journey.

Hobbii was founded in 2016 in Denmark by 4 IT entrepreneurs. Hobbii is experiencing excessive growth in both revenue and gross profit, following the growing interest in knitting and crocheting. The yarn is currently sold exclusively through their own web shops and through their three physical stores in Denmark.

We have been asked to assist Hobbii in determining their DNA (their Why, How and What), in order to establish a common point of departure in a time of rapid growth and expansion. Our journey together will result in identity driven strategy work, core story and a new visual identity.

Welcome Hobbii – We are looking forward to our new partnership, and to work closely together with team at Hobbii.