Our Approach
IDna Group is an identity-driven business consultancy & advisory. We believe that identity innovates business, and we are driven by the desire to help companies, organisations, and brands capture and activate the power of this often-underestimated business asset – the identity.
Identity is the starting point of everything we do. And by activating identity on multiple levels, from strategy, positioning, employer branding and brand-building to visual identity, we deliver differentiation and measurable results.
Our finest advice is to Be true – it is your strongest asset.
About us
From our office in Copenhagen, we work with international and national clients on foreign and domestic markets. We promise to “always challenge the status quo”, and as we always start inside-out, we discover instead of inventing our clients’ identities to create impact, sustainable growth and strong business results.
Delivering value across industries
Such as financial services, energy, retail & FMCG, culture & art, life science, heavy industry and energy & utilities.
News & insights
Ellab x IDna Group
We are proud to share that we have been chosen as partners to support Ellab’s continuous growth and transformation. Ever…
Morning seminar – The sustainable organisation
How Identity can lead the transformation. The rise of the sustainability agenda has given Danmarsks organisations and companies a new…
The impact of culture on the post-merger integration (PMI)
“We should have thought more carefully about the acquisition due to cultural differences.” Identity and culture are the forgotten factors…
The new face of Tradin Organic
Congratulations to Tradin Organic on presenting their new visual Identity at this year’s Biofach – The world’s leading trade fair…
Contact
Please let us know how we may help you, and we will get back to you as soon as possible.