The story of an industrial revolution

Visual identity and exhibition design for the Textile Museum

MADE IN MIDTJYLLAND is a permanent exhibition at the Textile Museum in Herning. The exhibition tells the story of how the birth and boom of the textile industry, shaped the region of Central Denmark in the 1950s.

Project details

We were tasked with designing the exhibition identity and graphics. The visual expression makes use of lines and typography in order to create the illusion of thread and fabric. By expressing this on industrial machine materials, we brought together the cultural and historic themes of the exhibition.

Work originally done by HEAVY™️ – Now a part of IDna Group.  

Layered presentation

All graphics was designed as individual layers to give the exhibition a simple and dynamic visual language.

Industrial materials

The graphics were printed on industrial steel plates and layered on top of each other as a reference to layers of fabric. On the plates we used laser cut graphics to further emphasise the idea of weaving historical content onto the walls.


The graphic concept was also used as an integrated part of the general wayfinding.


Exhibition Design: Torden og Lynild
Digital Design: Kiss the Frog
Production: Kurtzweil A/S
Light Design: Henrik Vierø & Kristoffer Birkkjær Nielsen