Designing a brand for a nightlife experience out of the ordinary
Visual identity for Balderdash
Balderdash is a cocktail bar located in the heart of Copenhagen founded by Geoffrey Canilao – a prominent New York bartender with both national and international experience. By blending cocktail experiences with experimental gastro pop-up events, a contemporary art gallery and Danish pop culture, Balderdash sets the frame for a night-time experience like no other.
Through field research, we discovered that most cocktail bars in Copenhagen build their brand on heritage and craftsmanship. To differentiate and support the idea of “not your average cocktail bar”, we designed a distinct visual expression that challenged industry conventions.
The brand identity is built on the concept of a “creative space” iconized as a “drink glass” that can be visually filled with unexpected experiences, eccentric atmosphere, distinct events, and of course, innovative cocktails.
To truly embrace the various events and partnerships throughout the season, we designed a simple concept: By adding photography or illustrations to the Balderdash logo, the brand adapts to all occasions putting collaboration at the heart of the experience.
Ozloo brand identity
The global pet supplements market is growing rapidly. COVID-19 has caused an increase in pet adoptions, and the surge in online demand has shaped new ways to market products directly to pet owners, creating an opening for smaller, innovative brands to rise and challenge the established pet food giants.
EHF brand system and visual identity
We were asked to develop a new brand design system and visual identity for the European Handball Federation – Our mission was to rejuvenate handball.
In response to the fierce competition in the grocery sector in Denmark, Coop has launched a number of initiatives over the last couple of years. Focus has to a large extent been on convenience and high quality, and BrødCooperativet was one of these initiatives making good bread accessible to all.
Irma packaging design
In 2018, the Danish high-end Supermarket Irma got a new strategy; “The Urban Irma”, and as a result we updated their visual identity to fully support the new positioning. In continuation hereof, we have created a new packaging design for Irma’s two own labels “Irma’s” and “Irma’s hverdag”.